The most important first search engine optimization tip is to select keywords wisely. There are a few items you will need to go through in order to properly select keywords. Please use these in sequence, and when you are done you will have completed an SEO checklist and have seen our plan of attack in action.

Initially, you must brainstorm for keywords. Most people can make a short (or long) list of keywords they would want to use to find their own site. Use these to “prime the keyword pump.” These will be used in the next few steps.

To select keywords that you expect Web surfers to use to locate your site, submit your obvious keyword terms using our research tools below to locate the top-ranked competing sites. You should be able to validate that your competitors for these search engine optimization rankings appear. The next tip is to create a list of the top site URLs that return from each search. Our search engine optimization tools present a list of sites with the most top-25 rankings. The numbers represent their current (real-time) ranking position (1 is first, 3 is third, etc.). These sites are used to identify sites needing analysis in subsequent steps. Enter your major keywords (ours are “search engine optimization” and “search engine ranking”). You will find that in a Web-sized audience of billions of Web pages, your competition will generally rank well in several search engines. True high rankings are achieved by having a first-page ranking in most of these search engines for many keywords (not just one or two).
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You should keep track of any URLs that you happen to know are ranked best for your keywords or are your major competition. You may also visit the search engines directly to see specific results. For instance, type your keywords into the search field for each search engine and view their individual results pages.

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Search Engine Optimization and other Web site placement hints, tips and advice are reported by our comprehensive (and herein free) search engine tools! These are the analysis tools our staff uses day after day for optimizing our clients’ sites. Additionally, this free step-by-step SEO tutorial covers keyword research, link analysis, submission, a Web page analyzer, a ranking position monitor, and many, many more free SEO reports and education. Presented in an easy to understand and sequential step-by-step manner, the free tutorial coupled with these search engine analysis tools has helped thousands of people each week to transform their Web site rankings into top positions for their important keywords. Designed for do-it-yourself novice users (or anyone with a need to learn SEO optimization) with little or no HTML experience, this tutorial discuss how to optimize your Web pages without utilizing spamming techniques.
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As a reminder, this page focuses on search engine optimization and ranking tips and advice using a collection of free SEO tools. It is part of a MUCH larger site covering broader search engine marketing topics. Everything from search engine marketing strategy to search engine placement tactics, awards, press releases, links, Engagement Objects™, social media, suggestions for optimal search engine spidering and search engine optimization. It is strongly recommended that you follow the steps on this page, but that you also review this entire site if you are serious about promoting your Web business.